TikTok has revolutionized social media by giving creators not just a platform to showcase their creativity but also opportunities to earn real income. In 2025, the TikTok Creativity Program has officially replaced the old Creator Fund, offering higher payouts, more transparency, and better incentives for creators who make high-quality, original content.
If you’re serious about building a TikTok career, this guide will show you exactly how the Creativity Program works, how to qualify, and how much you can earn.
What Is the TikTok Creativity Program?
The TikTok Creativity Program is an official TikTok monetization feature designed to reward creators for producing engaging, original content. Unlike the older Creator Fund, which often received criticism for low payouts, the Creativity Program is designed to:
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Offer higher earnings per view (especially for longer videos).
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Reward originality and discourage content recycling.
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Encourage creators to produce videos over 1 minute long, which advertisers prefer.
In short, TikTok is pushing creators toward higher-quality, ad-friendly content while giving them a bigger cut of revenue.
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“TikTok Creativity Program 2025,” “TikTok payout rates,” “how to make money on TikTok,” “TikTok long-form videos.”
Who Can Join the TikTok Creativity Program?
TikTok has set eligibility requirements to ensure this program is for serious creators.
| Requirement | Details |
|---|---|
| Age | Must be 18 years old or older |
| Followers | At least 10,000 followers |
| Views | 100,000 video views in the past 30 days |
| Content | Must be original content |
| Account | Must be in good standing (no violations) |
If you meet these criteria, you can apply directly from your TikTok Creator Tools section.
How Much Can You Earn?
TikTok has not disclosed exact CPM rates, but creators report higher payouts than the Creator Fund. Payouts depend on:
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Video Views: The more watch time and engagement, the more you earn.
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Video Length: Videos longer than 1 minute earn better ad revenue.
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Audience Location: CPM (Cost Per Thousand Impressions) varies by region, with U.S., U.K., and Canada typically paying more.
Creators estimate payouts between $0.50 – $3 per 1,000 views, which can add up quickly if your videos regularly go viral.
How to Join the TikTok Creativity Program (Step-by-Step)
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Switch to a Business or Creator Account
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Go to Settings > Account > Switch to Pro Account.
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Choose Creator to unlock monetization tools.
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Meet Eligibility Requirements
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Grow your following to 10,000+ followers.
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Hit 100,000 video views in 30 days.
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Apply via TikTok Creator Tools
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Go to Profile > Settings > Creator Tools > Creativity Program Beta.
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Fill out the application.
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Start Uploading Longer, Original Content
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Focus on videos over 1 minute.
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Make your content ad-friendly (avoid copyrighted music or controversial content).
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Tips to Maximize Earnings from the Creativity Program
Here’s how to make the most of TikTok’s payouts:
🔹 Create Niche-Specific Content
Focus on a single niche (fitness, finance, cooking, tech) to attract advertisers.
🔹 Post Consistently
TikTok rewards creators who post 1–3 high-quality videos per day.
🔹 Optimize Watch Time
Use strong hooks in the first 3 seconds to keep viewers engaged.
🔹 Leverage Trends
Participate in trending challenges and sounds, but always add originality.
🔹 Cross-Promote Content
Share your TikTok videos on Instagram Reels, YouTube Shorts, and Pinterest for more traffic.
Creativity Program vs. Creator Fund: What’s New?
| Feature | Creator Fund (Old) | Creativity Program (New) |
|---|---|---|
| Video Length Requirement | None | 1 minute+ recommended |
| Payout Rate | Low (avg. $0.02–$0.04 per 1k views) | Higher ($0.50–$3 per 1k views) |
| Focus | Engagement only | Engagement + Quality |
| Availability | Limited countries | Expanding globally in 2025 |
SEO-Optimized Keywords for Blogs About the Creativity Program
If you’re writing about TikTok monetization, include these keywords to attract high CPC ads:
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“TikTok payout per view 2025”
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“TikTok Creativity Program application”
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“TikTok monetization tips”
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“TikTok long-form content strategy”
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“TikTok video earning calculator”
Final Thoughts
The TikTok Creativity Program is a game-changer for creators in 2025. By focusing on longer, original, and engaging content, TikTok is rewarding creators with higher payouts and better opportunities to build a full-time income.
If you want to succeed:
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Grow your audience strategically.
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Focus on creating ad-friendly, niche content.
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Be consistent and leverage TikTok analytics to see what works.
With the right strategy, this program can easily become your first major source of income from TikTok.
